5-2 Ministries / Brand identity

An identity rooted
in meaning.

A visual identity grounded in the ministry’s mission, with a consistent language for its brand applications.

Explore the artwork

Organization: 5-2 Ministries
My role: Lead designer
Scope: Identity · Brand applications

The brief

Create a visual identity connected to 5-2 Ministries’ mission of faith, hope, and transformation.

My approach

Use gold, navy, and a consistent typographic direction to connect the organization’s meaning with its visual identity.

The work

A cohesive identity and brand applications, developed with Luke Worden and the ministry team.

01 / The brief

Reflect the heart of the organization.

Working with Luke Worden and 5-2 Ministries, the goal was to create an identity connected to the organization’s mission of faith, hope, and transformation.

Brand / Identity application01

02 / The design decisions

Give visual choices a purpose.

Gold connects to the royalty of Christ, while navy blue represents devotion and depth of faith. A versatile typeface helps unify the identity across its applications and merchandise.

Brand / Visual language02

03 / What was delivered

A cohesive identity with a personal connection.

The final identity brings those choices together into a recognizable brand. Luke and the ministry team responded positively to the outcome, with a visual system they could carry into their communications.