iHeartMedia / The Chainsmokers getaway
One romantic escape.
A campaign everywhere.
A Valentine’s Day competition offering a romantic getaway to Las Vegas to see The Chainsmokers. I was responsible for the campaign’s visual direction, connecting social, digital, print and outdoor creative around one recognizable invitation.
The brief
Promote a Valentine’s Day Las Vegas getaway to see The Chainsmokers, encouraging listeners to enter and tune in.
My approach
Combine artist photography with a direct prize message, pink and red color variations, and geometric heart motifs.
The work
A recognizable campaign translated across social, digital, posters, and outdoor advertising.
01 / The brief
Give listeners a reason to enter—and tune in.
The competition needed to reach people wherever they encountered the station. The campaign encouraged registration and listening at specified radio time slots for the call-in number. The prize—a romantic Las Vegas escape and a chance to see The Chainsmokers—gave the promotion a clear focal point.
02 / Visual direction
Romance, with a bolder visual rhythm.
Soft pinks and reds set the Valentine’s Day tone. Geometric heart motifs added a more contemporary feel, while prominent artist photography and a direct headline made the prize immediately clear. I carried that visual language across the campaign’s different formats.
03 / Print applications
The same invitation, in different places.
Posters brought the campaign into physical spaces. The hierarchy kept the getaway message prominent, with the artists and station website supporting the invitation to participate. Color variations provided flexibility without changing the identity of the campaign.
04 / Outdoor applications
Recognizable at a glance.
Outdoor creative expanded the campaign’s scale. The headline, artist image and heart pattern remained consistent, with the composition adapted for a wider format and a different viewing distance.
The work in context
A connected visual campaign.
The completed creative gave the competition a consistent presence across social, digital, print and outdoor formats. It shows my contribution to the campaign’s visual aesthetics: establishing a direction, adapting it to each touchpoint, and keeping the prize and invitation clear throughout.
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