Salesforce / Corporate Marketing

A global brand.
Applied at scale.

As part of Salesforce’s Corporate Marketing production team, I created high-volume marketing creative across industries, products, campaigns, and channels—translating an established global brand into clear, consistent work every day.

Explore the artwork

Team / Period: Corporate Marketing · 2021–2023
My role: Graphic Designer · Design production
Scope: Digital · Social · Email · Print · Outdoor · Collateral

RCC Store paid social creative with the retail campaign headline, Salesforce branding, and a phone illustration with retail characters

The brief

Produce clear marketing creative for different products, industries, and placements within Salesforce’s established brand.

My approach

Adapt typography, image selection, and messaging hierarchy to each format while maintaining brand consistency.

The work

Digital, social, email, outdoor, and product collateral created as part of the Corporate Marketing production team.

Working at enterprise scale.

The work moved across products, industries, and campaign needs. Each deliverable had to be clear for its audience, precise for its placement, and recognizably Salesforce.

My role was design production within Salesforce’s established brand system. I applied existing guidelines to campaign and product marketing materials, adapting each layout to its audience, content, and placement.

In a high-volume environment, the details mattered: typography, image selection, messaging hierarchy, dimensions, and consistency across the final deliverables.

Across business areas

Healthcare & MedTech · Government & public sector · Retail & consumer goods · Utilities · Sustainability & Net Zero Cloud

Across channels

Digital advertising · Social · Email · Webinars · Datasheets · Print · Outdoor advertising · Product marketing

One brand. Many audiences.

Retail campaigns, healthcare product information, and public-sector solutions called for different messages and layouts. The brand remained consistent across them.

MedTech Innovation for Health Cloud datasheet, page one: headline, three solution benefits, customer quote, and supporting portrait imagery

Grants Management datasheet, page one: a numbered five-stage grant process with supporting solution information

Built to flex across formats.

For RCC Store, a shared visual direction carried through display ads, social placements, and print. Each format needed its own balance of headline, imagery, brand, and call to action.

RCC Store square social creative: campaign headline above retail phone illustration and character group

RCC Store tall display ad: headline and call to action above a retail phone illustration and Salesforce characters

RCC Store half-page display ad: retail campaign headline and learn-more button above the campaign imagery

RCC Store rectangular display ad: campaign headline and button beside a phone illustration and retail characters

RCC Store wide display ad: headline and call to action at left, retail phone illustration and character group at right

RCC Store paid social artwork: headline at left and retail phone illustration with characters at right

Making complex information easier to navigate.

Datasheets needed to make detailed product information approachable. Clear headings, readable columns, and purposeful relationships between copy and visuals helped readers find their way.

MedTech / Health Cloud

Product collateral for a healthcare audience. A prominent opening message leads into solution benefits, supporting imagery, and a more detailed second page.

MedTech Health Cloud datasheet, page two: product interface illustration above two columns of feature and benefit descriptions

Grants Management

Public-sector collateral. A structured sequence and supporting product visuals help explain the grant-management process and key features.

Grants Management datasheet, page two: product interface illustration above two columns of key features and benefits

Campaign spotlight: Net Zero Cloud.

Within the larger Salesforce body of work, Net Zero Cloud shows how a sustainability message carried through outdoor, transit, and digital advertising.

Net Zero Cloud outdoor billboard with a green campaign background and sustainability product message

Net Zero Cloud green advertising artwork presented in a vertical transit placement

Net Zero Cloud green advertising artwork presented in a horizontal transit placement

I produced advertising executions within Salesforce’s existing visual language. The product message and artwork were adapted to the viewing context—from large public placements to a small screen.

The work in context.

Additional digital and social work reinforces the wider production remit: individual assets that belong to a recognizable brand, even as the product and placement change.